Nurpratiwi, A.U., Ernawati , A., Latifah, M., Nurmala , M., Nisriina , N. and Anggraeni, S.S. 2025. The Effect of Return on Asset (ROA) and Return on Equity (ROE) on Company Value in Cigarette Companies Listed on the Indonesia Stock Exchange in 2021 – 2023. Journal of Business, Accounting and Finance. 7, 1 (Apr. 2025), 57–64.