Influence of Promotions on Sales at The Erafone Store Sumedang

Abstract

This study aims to determine the extent of the influence of promotions on sales at Erafone Store Sumedang. The research uses a descriptive method with a sample size of 97 respondents. The data source used is secondary data in the form of sales reports from the last three years, 2020-2023. The results of the study show that the implementation of promotions carried out by Erafone is very good, falling into the "strongly agree" category with a score of 6.348, and the implementation of sales carried out by Erafone is also very good, falling into the "strongly agree" category with a score of 6.452. The data analysis techniques used include simple linear regression analysis, correlation analysis, and determination analysis. The results of this study indicate that promotions have a positive and  significant effect on  sales at Erafone Store Sumedang, with a correlation coefficient of 0.575 or 57.5%. The result of the determination coefficient is 0.331 or 33.1%. The results of the t-test show that t calculated 6.850 > t_table 1.98525, indicating that promotions have a positive effect on sales.