Quality of Service at Primary Cooperative Kartika Sumedang

Abstract

The focus of this study is to analyze the quality of service at the primary cooperative Kartika Sumedang which   includes 5 dimensions, namely Reliability, Physical Evidence (Tangible), Responsiveness (Responsiveness),  Assurance  (Assurance),  and  Empathy  (Empathy). The  purpose  of  this  study  is  to determine the quality of service at the Kartika Sumedang Primary Cooperative and to determine the efforts  to  improve  the  quality  of  its  services.  The  method  used  in  the  preparation  of this  thesis  is descriptive research with a qualitative approach using primary and secondary data. Primary data was obtained by data collection techniques through interviews and observations, while secondary data came from the primary documents of the Kartika Sumedang Cooperative. In analyzing the data that has been obtained, the Miles and Huberman model with steps; data collection, data reduction, data display, and conclusion  drawing/verification  data. The  method  used  for  the  validity  of  the  data  is  to  use  the tringulation technique. The results of this study indicate that the application of service quality to the Primary Cooperative Kartika Sumedang has not been fully maximized, especially in the indicator of a comfortable parking space in the dimensions of existing physical evidence (tangible).