JOBM-Journal Of Bussines Management Basic

Guiding The Legality of UMKM Sticky Tape of Desa Picungpugur

Anna Suzana — 2024-10-26

Picungpugur village is one of the areas in Lemahabang District that has characteristic local products of sticky tape wrapped from guava leaves. Most of the population works as business owners so it requires understanding and knowledge and skills about entrepreneurship especially on the legality of the business. Our program aims to help the development of MSMEs in Lemahabang Especially in Picungpugur Village, Cirebon Regency. In the presence of the Establishment of legality the parent number sought (NIB) is essential to increase the competitiveness of the business while providing formal legitimacy. The service aims to raise awareness about the importance of business legality for SMEs in order to compete in the open market. In-depth interviews, observations, and documentation were used for the implementation. As a result of the implementation, an Endeavor Parent Number (NIB) is issued, which serves as a legal umbrella for undertakings that are authorized and recognized by the state through the OSS Institution (also known as Online Single Submission). Through this study, it is expected that Business Participants will know how or strategies applied to be able to help the development of MSMEs to be more creative and innovative that exist in Picungpugur village

The Effect of Compensation on Employee Performance At Pt Charoen Pokphand Jaya Farm Unit 3 Sumedang

Gustina Hidayat — 2024-10-26

Employee management is very important for the sustainability of the company because employees are the tip of the iceberg of the company's strategy achievement. One of the company's strategies in managing employees by providing compensation is given. Compensation makes employees highly motivated to produce good performance. PT Charoen Pokphand Jaya Farm Unit 3 Sumedang once provided salaries below the minimum wage of Sumedang Regency and there was a decrease in incentives from 2023 to 2024, the method used was quantitative, by disseminating data to 32 employees. Based on the results of the analysis, it is known that the overall score of the compensation statement is 2,056 and the overall score of the employee performance statement is 2,300 in the good category. The results of the simple linear regression analysis test obtained a linear regression equation model Y = 33.922 + 0.591X and a significance value of 0.012 is less than 0.05, and based on the results of the t-test, the calculated t-value of 2.666 is greater than the t-table of 2.042, so that the H0 hypothesis is rejected meaning that compensation has an effect on employee performance

Analysis of Promotion on The Mediana Sumedang

Aa Kartiwa — 2024-10-26

Promotion strategy is planning a series of activities to choose and implement the right promotion method for the company. The focus of the research in this study is to analyze the promotion strategy at Mediana Sumedang through the elements of the promotion mix. Which has the aim of knowing the promotional strategies carried out by Mediana Sumedang and knowing the obstacles and solutions to the promotion strategy at Mediana Sumedang. The research method used is using qualitative research methods where the method based on the philosophy of postpositivism is used to examine the condition of natural objects, where the researcher is the key instrument. While the activities in data analysis begin with data collection, data reduction, data display, and conclusion drawing/verification. From the results of research and discussion, it can be concluded that Mediana's promotional strategy is quite good by using all promotional elements such as advertising, sales promotion, public relations, personal selling and direct/online marketing. The obstacle faced by Mediana Sumedang is the number of competitors that make customers switch to competitors. The solution is to give discounts to customers and participate in social activities such as events or sponsorships to introduce Mediana to the public

The Effect of Price Mix on Purchasing Decisions At PT. Srikandi Diamond Motors Sumedang

Muhammad Rizki Alyusyak — 2024-10-26

The automotive industry in Indonesia is one of the main sectors that significantly contributes to the national economy. According to data from the Indonesian Automotive Industry Association (Gaikindo), in 2021, a total of 532,756 passenger vehicles were sold, indicating a 7.5% increase compared to the previous year. This study aims to determine the extent of the influence of price mix on purchasing decisions at PT. Srikandi Diamond Motors Sumedang. This research employs a quantitative approach with Simple Random Sampling technique, involving a sample size of 95 respondents. The research findings indicate that the independent variable (Price Mix) has a significant impact on the dependent variable (Purchase Decision). The t-test results reveal that the calculated t- value is -4.797, while the tabulated t-value is 1.66105. Therefore, the null hypothesis (Ho) is rejected, and the alternative hypothesis (Ha) is accepted. Meanwhile, the coefficient of determination (R square) is 20.1%, explaining that the influence of price on purchase decisions is 20.1%, while the remaining 79.9% is influenced by other variables not examined in this study. The research findings also demonstrate that the independent variable (Price Mix) significantly affects the dependent variable (Purchase Decision).

The Influence of Brand Page Commitment and brand awareness on puchase Interest Mediated by word of mouth on product brands advertised and social media

Fadila Nurfauzia — 2024-10-26

Advertisement is a promotional tool in introducing and developing a product to make consumers or potential buyers aware of the existence and advantages of the product offered (Dewi et al., 2012). The purpose of this study was to analyze the influence of Brand Page Commitment and Brand Awareness on Purchase Interest Mediated by Word of Mouth on Product Brands Advertised on social media. This study is a quantitative study. The results and discussions obtained are that brand page commitment has a positive and significant effect on word of mouth on product brands advertised on social media among students of Jenderal Achmad Yani University, Brand awareness has a positive and significant effect on word of mouth on product brands advertised in the media among students of Jenderal Achmad Yani University, brand page commitment has a positive and significant effect on purchase interest in product brands advertised on social media. Among students of Jenderal Achmad Yani University, brand awareness does not affect purchase interest in product brands advertised on social media. Among students of Jenderal Achmad Yani University, brand page commitment has a positive and significant effect on purchase intention mediated by word of mouth on product brands advertised on social media. Among students of Jenderal Achmad Yani University, brand awareness has a positive and significant effect on purchase intention. mediated by word of mouth on product brands advertised on social media among students of Jenderal Achmad Yani University

Analysis Of Employee Motivation And Discipline At PT. Wahana Ottomitra Multiartha Sumedang Tbk

Frayuda Yuandika Maulana — 2024-10-26

The focus of this research is to analyze the motivation and work discipline of employees at PT Wahana Ottomitra Multiartha Sumedang Tbk. The purpose of this study is to find out how the application of work motivation and discipline at PT. Wahana Ottomitra Multiartha Sumedang Tbk, to find out the efforts to increase work motivation and discipline at PT. Wahana Ottomitra Multiartha Sumedang Tbk. The research method uses a qualitative approach. The research data uses the Miles and Huberman model, activities in data analysis which include data collection, data reduction, data presentation, and drawing conclusions. The results of the study showthat the application of work motivation has been fulfilled properly, while the application of work discipline in terms of the frequency dimension there are still several employees who are absent without explanation. Efforts to increase work motivation at PT Wahana Ottomitra Multiartha Sumedang Tbk, pay more attention to motivation in the form of rewards per division. and efforts to improve work discipline, namely paying attention to the level of absenteeism at work, thoroughness and accuracy when working

The Influence of Work Motivation on Employee Performance at PT. Mitradana Putra Utama Finance Bandung

Deida Aulia Putri Firmansyah — 2024-10-26

This research is entitled the influence of work motivation on employee performance at PT. Mitradana Putra Utama Finance Bandung. The problem with this company is the lack of optimization in improving employee performance. This research aims to determine the effect of work motivation on employee performance at PT. Mitradana Putra Utama Finance Bandung. So, to improve employee performance, namely by providing work motivation by the company to employees. This research uses quantitative methods with a survey approach, documentation, and data collection techniques using observation and questionnaire methods. The sampling technique in this research used Non- Probability Sampling. The number of samples used in this research was 32 respondents. Research data was analyzed through data normality assumption tests, simple linear regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing (t test). The results of this research show that work motivation and employee performance at PT. Mitradana Putra Utama Finance Bandung has a very strong relationship. This is proven by the correlation coefficient obtained at 0.742. Furthermore, work motivation (X) greatly influences employee performance (Y). This is proven by the calculation results of the coefficient of determination which was obtained at 55%. And there is a positive influence between work motivation (X) and employee performance (Y) which is obtained from the results of hypothesis testing which shows a t_count value of 6.059 > t_table 1.697.

Influence of Promotions on Sales at The Erafone Store Sumedang

Gugum Aji Firmansyah — 2024-10-26

This study aims to determine the extent of the influence of promotions on sales at Erafone Store Sumedang. The research uses a descriptive method with a sample size of 97 respondents. The data source used is secondary data in the form of sales reports from the last three years, 2020-2023. The results of the study show that the implementation of promotions carried out by Erafone is very good, falling into the "strongly agree" category with a score of 6.348, and the implementation of sales carried out by Erafone is also very good, falling into the "strongly agree" category with a score of 6.452. The data analysis techniques used include simple linear regression analysis, correlation analysis, and determination analysis. The results of this study indicate that promotions have a positive and significant effect on sales at Erafone Store Sumedang, with a correlation coefficient of 0.575 or 57.5%. The result of the determination coefficient is 0.331 or 33.1%. The results of the t-test show that t calculated 6.850 > t_table 1.98525, indicating that promotions have a positive effect on sales.

MSME Development Strategy to Improve Competitiveness in the Digital Era and Product Innovation of MSMEs Desa Belawa

Erwin Budianto — 2024-10-26

In the Thematic Real Work Lecture (KKN-T) the group of 53 conducted research on the Village Owned Enterprises (BUMDES) Manisan Cikuya (Manciya) of Belawa Village, Lemahabang District, with the aim to develop product innovation and increase competitiveness in the current digital age. The activities of KKN-T are carried out by descriptive research method with qualitative approach accompanied by information from internal and external factors with the acquisition of relevant y/y data in the form of packaging innovation, innovation of product results and expansion of marketing network. In this packaging innovation develops creative new ideas in designing, selecting materials, as well as determining the packaging function of a product. During KKN-T's activities, we as students of KKN-T group 53 provided extension and mentoring of the venture. With this activity, hopefully it can benefit partners in developing their business

Development of Leuwidingding Village as a Tourist Village Through Agro-Edu-Tourism Concept

Ahmad Syiafudin — 2024-10-26

Tourism is currently a hype in the life of modern society. The tourism village model is a trend of alternative tourism development in Indonesia that continues to increase in popularity. Desa Leuwidingding is one of the villages that has the potential to be developed as an agricultural-based tourism village. The natural resources and superior potential found in Desa Leuwidingding are worth utilizing and developing sustainably. However, the number of visitors who come is still relatively low because the construction has not been optimized and stopped during the COVID-19 pandemic. Through community service activities, as a form of participation in the development of the tourism village, students create a work program that carries the concept of "Agro-Edu-Tourism,” or known as agricultural educational tourism. The concept was developed into products in the form of verticulture of medicinal plants and ornamental plants, an educational banner of medicinal plants, and guide boards.

The Influence of Organizational Culture on Employee Performance at CV. Putra Lingga Jaya Sumedang

Agung Herdiana — 2024-10-26

The essence of the problem in this research is the low performance of employees, in which there are still employees who feel less satisfied at work causing a lack of understanding and good implementation of organizational culture at CV. Putra Lingga Jaya Sumedang which is a company in the furniture industry. The purpose of this research is to find out how much influence organizational culture has on employee performance. The method used in this research is a quantitative research method with a total of 31 respondents. The sampling technique was carried out using saturated sampling. The results of the research show that the value for the organizational culture variable obtained a score of 1,297 in the good category, while the assessment for the employee performance variable obtained a score of 1,286 in the good category. The results of simple linear regression obtained Y = 10.029 + 0.752X and the t test results tcount > ttable amounting to 9.062 > 2.045 with a significance value of 0.000 < 0.05. The relationship between organizational culture and employee performance is 0.860 at a very strong level. organizational culture on employee performance obtained a value of 73.9 while the remaining 26.1% was influenced by other factors not discussed in this research. The conclusion is that organizational culture and employee performance at CV. Putra Lingga Jaya Sumedang has been running well and according to expectations, so that organizational culture has a significant influence on employee performance

The Influence of The Work Environment on Employee Work Productivity PERUMDA Air Minum Tirta Medal Sumedang Utara

Megah Dewi Anggini — 2024-10-26

An organization's expansion and improvement are inextricably bound up with its physical setting. Put another way, the company's productivity is only one indicator of how the work environment impacts the business. The key to a company's success or failure is its productivity, hence measuring it is crucial. North Sumedang Tirta Medal Water Company has also suffered a drop in output, which is attributable, in part, to staff carelessness but also to factors like an unpleasant workplace and inadequate illumination. The purpose of this research is to ascertain the extent to which the working conditions of the Perumda Water Drinking Tirta Medal, North Sumedang personnel affect their output on the job. Approach Quantitative methodologies were used in this investigation. The data is presented in this paper. This follows the rules of quantitative research, which use data collection, processing, and interpretation in statistical hypothesis testing to explain the connection between variables. This research found that for n = 28 (df=26), the t-value is 3.032, with a p-value of 0.05. The results show that the X-variable (Work Environment) influences the Y-variable (Work Productivity) according to these standards (tcount ttable = 3.032, 2.05553).