JOBM-Journal Of Bussines Management Basic

Analysis of The Financial Performance of PT Wijaya Karya (Persero) Tbk Based on Economic Valueadded Method on The Indonesia Stock Exchange

Mon, 21 Apr 2025 00:00:00 +0800

A significant contributor to the expansion of the national economy is the building industry. As a construction business, PT Wijaya Karya (Persero) Tbk must have good financial management. The EVA technique of financial performance analysis is required to determine if the business can generate economic added value and draw in investors despite the current economic difficulties. By using the EVA technique, this research seeks to ascertain PT Wijaya Karya (Persero) Tbk's financial performance over the 2019–2023 timeframe. Utilizing a qualitative approach and secondary data gathered from the company's yearly financial records, this research examines how PT Wijaya Karya (Persero) Tbk's financial success is measured using the EVA. NOPAT, IC, WACC, CC, and EVA are the analytical techniques used in this research. The 2019–2023 period saw changes, according to the findings of the Economic Value Added method study. In 2019, the firm created an EVA value > 0, in 2020–2022, it produced an EVA value < 0, and in 2023, it produced an EVA value

Analysis of Management Strategy in Facing Competitors at Horison Hotels Group

Mon, 21 Apr 2025 00:00:00 +0800

This study aims to determine the management strategy in facing competitors at Horison Hotel Group. The data used in this study were obtained through the company's official website using digital research methods and qualitative case studies. The results of this test show that facing competitors in the hospitality industry is done through an approach that combines international standards with local cultural richness, including creating a unique and authentic hospitality experience.

Analysis Of Employee Reward and Punishment at CV. Bestro Project Sumedang

Helles Amanda, Aditya Nurzaman, Ila Karmila, Jajang Supriatna, Devi Wulansari — Mon, 21 Apr 2025 00:00:00 +0800

Bestro Project Sumedang is a company engaged in the convection and printing industry. This study aims to find out how the implementation of reward and punishment for employees at CV. Bestro Project Sumedang. This study used a qualitative research method with reward and punishment variables. The sampling technique used purposive sampling technique. The research informants consisted of 5 people, namely Owner/Director, Manager, Head of Production, DTF Operator and Marketing. Data analysis using the Miles and Huberman model includes data collection, data reduction, data presentation, and drawing conclusions. The results showed that the implementation of rewards at the company was good, including salaries given in accordance with company policies, bonuses given according to employee performance, appreciation in the form of praise for performance achieved and fostering a family system within the company. While the punishment that is implemented is still not optimal. Thepunishment applied is light punishment in the form of verbal and written warnings, moderate punishment in the form of a decrease in salary and severe punishment in the form of termination of employment. CV. The Bestro Project is expected to be able to apply rewards and punishments fairly so that employee performance increases.

The Effect of Service Quality on Customer Satisfaction At CV. Gumilar Putra Sumedang

Mon, 21 Apr 2025 00:00:00 +0800

This research aims to find out the quality of service and customer satisfaction at CV. Gumilar Putra, as well as to determine the effect of service quality on customer satisfaction at CV. Gumilar Putra. The problem in this research is the decreasing number of CV customers. Gumilar Putra in 2023. This research uses quantitative methods. The sampling technique used in this research was incidental sampling with a total sample of 230 respondents. The data collection techniques used are interviews, questionnaires and observation. Statistical testing in this research used IBM SPSS for Windows 25 software. Data analysis used was normality test, heteroscedasticity test, autocorrelation test, simple linear regression analysis, Pearson correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. The research results show that the implementation of service quality has good criteria with a total score of 14,193. Meanwhile, customer satisfaction has good criteria with a total score of 8,696. The magnitude of the influence of service quality on customer satisfaction is 37.4%, while the rest is influenced by other variables. Based on the hypothesis results, tcount > ttable (4.662 > 1.651564) is obtained, which means that the influence of service quality has a positive and significant effect on customer satisfaction.

Marketing Dynamics in the Digital Age: A Literacy Study on the Shift from Traditional Marketing to Social Media

Syaifudin, Desan Henriawan, Anna Suzana, Erwin Budianto, Rena Oviana — Mon, 21 Apr 2025 00:00:00 +0800

The shift from traditional marketing to social media marketing in the digital age has become a significant phenomenon in the business world. This change is fuelled by technological advancements, especially internet penetration and the increasing use of social media platforms such as Facebook, Instagram, Twitter, and TikTok. Traditional marketing, which relies on one-way communication through mass channels such as television and print, now faces challenges in reaching younger and informed consumers, who prefer more personalised and direct interactions. In contrast, social media offers opportunities for companies to interact directly with consumers, enabling more segmented, personalised and cost-effective marketing. However, social media marketing also comes with challenges, including platform algorithm changes and data privacy concerns. This study aims to explore the shift from traditional marketing to social media marketing, by identifying the challenges and opportunities faced by companies in implementing effective marketing strategies. The study concludes that the integration of both marketing approaches, i.e. traditional and digital, can deliver optimal results for companies, by strengthening relationships with consumers and increasing the effectiveness of marketing campaigns.

Marketing Strategy for Abon Oncom Products Pasireungit Ki Haji as a Typical Food in the City of Sumedang

Mon, 21 Apr 2025 00:00:00 +0800

This research aims to analyze the marketing strategy for the product Pasireungit Kihaji abon oncom as a typical food in the city of Sumedang before and after the Covid-19 pandemic. Using a qualitative approach, this research explores changes in marketing strategies implemented bymanufacturers in facing the challenges posed by the pandemic. Research data was collected through interviews with business owners. The results of the research show that before the pandemic, the marketing strategy for Pasireungit Kihaji abon oncom products focused more on direct sales and participating in exhibition events. However, after the pandemic, there has been a significant shift towards digital marketing, including social media users and marketplace platforms to reach a wider range of consumers. Apart from that, product and package wider range of consumers. Apart from that, product and packag innovation is also the main focus to attract consumer attention during the period of adapting to new habits. This research concludes that quick and effective adaptation of marketing strategies is very important for the sustainability of the Abon Oncom Pasireungit KiHaji business amidst changes in consumer behavior due to the Covid -19 pandemic. It is hoped that these findings can become a reference for other culinary business actors in facing similar situations in the future

The Effect of Packaging and Labeling On Consumer Buying Interest of Sampeu Wedang

Mon, 21 Apr 2025 00:00:00 +0800

This study aims to analyze the effect of packaging and labeling on consumer purchasing interest in Sampeu Wedang products. Packaging and labeling are important elements in a marketing strategy that not only protect the product, but also serve as a visual communication medium to attract consumers' attention. This study uses a quantitative approach with a survey technique. Data were collected through questionnaires distributed to 50 respondents, using a census technique because the population is relatively small. The results of the study indicate that both packaging and labeling have a significant positive effect on consumer purchasing interest. Attractive packaging design, clear information on the label, and suitability with consumer preferences have proven to be the main factors influencing purchasing decisions. This study provides recommendations to Sampeu Wedang producers to improve the quality of packaging and labeling as a strategy to increase product appeal in the market

Analysis of Consumer Behavior in Purchasing Decisions at Go Thai Tea Sumedang

Ai Sumiati, Agni Aulia, Amelia, Dedeng Apriana, Deden Rohimat, Dewi Noviyanti — Mon, 21 Apr 2025 00:00:00 +0800

This research investigates various factors that influence consumer behavior when they choose to purchase Go Thai Tea products in Sumedang. Cultural, social, personal and psychological factors are the components studied. Primary data from in-depth interviews, direct observation, and secondary data from literature were used in the exploratory descriptive method in this research. The research results show that several main factors that influence buyers' decisions are local preferences for taste, the influence of social media, recommendations from friends and family, affordable prices, and positive perceptions about product quality and packaging. Customer loyalty increases due to taste innovation, comfortable store atmosphere and effective marketing tactics. It is hoped that this research will help businesses understand consumer behavior and create better marketing strategies in today's

Analysis of Employee Work Motivation at BMT Ta'awun Sumedang

R. Mohamad Esa Febriansyah, Fadila Nurfauzia, Megah Dewi Anggini — Mon, 21 Apr 2025 00:00:00 +0800

An organization will develop and progress in accordance with the vision and mission that has been planned by the organization. These human resources are employees who have a commitment to be able to motivate themselves to be better according to what is exp ected. BMT Ta'awun has not been optimal in its implementation because the provision of existing work facilities and facilities is not adequate, job training has not supported the improvement of employee skills and compensation has not been optimal because salaries are not in accordance with the UMR. BMT Ta'awun Sumedang implements a structured approach, one of which is by implementing a balanced reward and sanction system. This research was conducted at the BMT Ta'awun Sumedang In the research that the auth or conducted using qualitative methods. Data collection techniques used interview and observation techniques. The informants in this study were around 6 people consisting of leaders, heads of finance and operations, heads of marketing and financing, and subordinates. The results of the study Social needs at BMT Ta'awun Sumedang are good with not only work attachment but more to family attachment. The need for self-esteem and recognition at BMT Ta'awun Sumedang has been implemented with rewards, in the form of incentives and job promotions. As well as the need for self-actualization at BMT Ta'awun Sumedang is good, with appropriate performance assessments and with employees being included in training, freedom of speech, so that employees can develop

Analysis of Consumer Satisfaction with Smoothie Janji Manis Products in Sumedang City Through Taste, Price and Quality Factors

Mon, 21 Apr 2025 00:00:00 +0800

Customer satisfaction is the feeling of happiness or disappointment that arises from the comparison between expectations and the performance of the received product. Consumer satisfaction has five indicators, namely the complaint and suggestion system, customer satisfaction surveys, ghost shopping, lost customers, This research aims to identify the factors that influence consumer satisfaction with Smoothies Janji Manis products in the city of Sumedang. The type of research used is qualitative research based on post-positivism philosophy. This study uses the observation method with purposive sampling, along with interviews with the manager of Smoothies Janji Manis. This research yielded answers that the factors of taste, price, and quality significantly influence consumer satisfaction with Smoothies Janji Manis products. And consumers also agree on the large number of visitors to Smoothies Janji Manis.

The Influence of Product Quality and Price on Costumer Satisfaction at Warkop Simple in Sumedang

Mon, 21 Apr 2025 00:00:00 +0800

This research aims to analyze the influence of product quality and price on customer satisfaction at Warkop Simple in Sumedang. The study uses a quantitative approach by distributing questionnaires to 96 respondents, with samples collected using accidental sampling techniques. The independent variables in this study are product quality and price, while the dependent variable is customer satisfaction. The results of multiple linear analysis show that both product quality and price have a significant effect on customer satisfaction, both partially and simultaneously. The coefficient of determination (Adjusted R2) of 76.4% indicates that the variables of quality and price explain most of the variation in customer satisfaction, while the remaining 23.6% is influenced by other factors not covered in this study. The study concludes that product quality and price are important factors in increasing customer satisfaction at Warkop Simple. The recommendations provided include maintaining consistent product quality, enhancing menu innovation, and developing competitive pricing strategies to sustain competitiveness in the local.

Analysis of Employee Work Productivity at PT Kinarya Mitra Sejahtera Sumedang

Mon, 21 Apr 2025 00:00:00 +0800

Drug distribution is an important aspect in the health industry, because it plays a role in ensuring the availability of safe, quality, and timely drugs to the public. This study aims to evaluate the drug distribution system at PT Kinarya Mitra Sejahtera Sumedang, and to analyze the effectiveness and efficiency of distribution operations carried out. The research method used is a qualitative descriptive approach with observation and documentation study techniques. The results of the study indicate that the company has implemented the principles of Good Drug Distribution Practices (CDOB) and Standard Operating Procedures (SOP), but there are obstacles in recording drug inventory due to the unavailability of a batch code system. This has an impact on delays in the recording process and potential delays in delivery. The effectiveness and efficiency of distribution are greatly influenced by human resource (HR) management, where skilled and trained workers are able to improve performance and compliance with regulations. Therefore, the implementation of a batch code system is an important priority in order to increase work productivity and optimize distribution services. This study recommends the development of an integrated information system and HR training to support the success of drug distribution as a whole