Jurnal Pengabdian FEB UNSAP

Community Satisfaction Index (SMI) On Public Services In The Office Kelurahan Kotakaler Kabupaten Sumedang

Nining Kurniasih — 2022-06-23

The Community Satisfaction Index or IKM (Indeks Kepuasan Masyarakat) is data and information about community satisfaction level obtained from the results of qualitative and quantitative measurements of people's opinions in receiving services from the apparatus of public service delivery. This index is obtained by comparing communityâ€™s expectations and needs. This research was aimed to find out performance level of a particular governmental service unit on a regular basis as well as to collect the materials for determining public service policies to improve its subsequent service quality. This study employed descriptive analysis of which aim was to obtain an actual picture of peopleâ€™s satisfaction index with the services provided by Kotakaler Sub-district in Sumedang Regency. The population in this study was all people who received services from Kotakaler Sub-district in the first semester of 2020. The sample was the respondents chosen randomly to meet the accuracy of the index results, in which the numbers of selected respondents were at least 150 people from the total population of service recipients. The indicators of community satisfaction are Service Procedure, Service Requirements, Intelligibility, Self-discipline, and Responsibilities of Service Officers, the Competence of Service Officers, Speed of Service, Justice in Receiving Service, Courtesy and Friendliness of officers, Fairness of service fees, Certainty of service costs, Certainty of service schedules, Convenience of Environment, and Service Security. The result indicates that the element with the highest average score of community satisfaction index was the unitâ€™s service security while the lowest elements were the certainty of service costs and the speed of service officers. From the averages, the score for community satisfaction index was 79,889 which signified that the service quality in this service unit was B with grade â€œGood Service Performanceâ€

Empowerment Of Traditional Cake Cimplo MSMEs Through Campaign And Promotion Of And Use Information Technology Durajaya Village, Greged District Cirebon District

Anna Suzana — 2022-06-23

Micro, Small, and Medium Enterprises (MSMEs) business owners are expected to comprehend the implementation of promotional strategies to promote their products. There are several strategies that could be implemented: (1) Placing banners in strategic places in order the business can be publicly noticed; (2) Understanding the use of Cimplo profile videos as a means of promotion, so that it will be easier for customer to find the products; (3) Applying new designed stickers on the packaging which is expected to attract more customer; (4) The use of â€˜besekâ€™ (a container made of bamboo) and either bread paper or banana leaves in replacement of plastic packaging, which is considered to be more appropriate for Cimplo as a type of local cakes; and (6) Understanding the utilization of Google Maps as a search engine so that customers can locate Cimplo outlets for both online and offline purchase faster. The role of MSMEs in this empowerment activity is to explain the tools and materials used in the productâ€™ s manufacturing. This is intended in order the provided assistance throughout the empowerment activity runs effectively and efficiently. Monitoring at the field level is carried out through intensive discussions with the target partners involved in this activity. Then evaluation process as an assessment at the end of the activity is conducted to see the accomplishments of the program. Both monitoring and evaluation is carried out since the beginning of empowerment activity to monitor and assess the progress of the whole program as well as to deal with the obstacles arising and to find solutions or ways to overcome them.

PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI GUNA MENINGKATKAN PRODUKTIVITAS UMKM CITA RASA IBU RIKA PADA MASA PANDEMI COVID-19 DI DESA BUAHDUA

Lisma Lestari — 2022-06-23

MSMEs (Micro Small and Medium Enterprises) are ones of economic activities that drive Indonesia's economic development (Inna Primiana). When Covid-19 had an outbreak in Indonesia, many MSMEs experienced deterioration, even some of which were forced into bankruptcy. One of them was MSMEs Cita Rasa managed by Ibu Rika which was very affected by the pandemic situation. A problem that was faced by this business was mainly the lack of knowledge in online marketing in which during the pandemic, most of the strategies were online-based marketing. The strategy to solve this problem was through implementing digital marketing. Therefore, this study was conducted to provide assistance to this enterprise in term of digital marketing to boost its sales and revenues. Several online strategies were offered. Firstly, the owner was assisted in creating social media accounts like Instagram, WhatsApp Business, and Tokopedia. Secondly, a review of this enterprise was uploaded onto official website of STIE Sebelas April Sumedang and onto official website of Buahdua Village. This was intended to provide more exposure for the product promotion. Thus, the MSMEs managed by Ibu Rika which produced Opak, Lenring, and Renginang was expected to be developed

Utilization of Social Media for UMKM Desa Bugel dan UMKM Desa Hariang

Gustina Hidayat — 2022-06-23

Community Service (Pengabdian Kepada Masyarakat) is one of the Tridharma Perguruan Tinggi that must be carried out by academician. This activity was expected to improve academiciansâ€™ skills and abilities to address problems in society. The service was carried out to provide peopleâ€™s understanding, especially people of Bugel and Hariang Village, of the importance of using sosial media as a means of promoting villageâ€™s potentials both in terms of their business potentials (UMKM) and ecotourism in order to be noticed by the public. To arise the effectiveness of sosial media, the enterpreneneurs needed to be coached in terms of how to copywrite and how to manage sosial medias, as well as how to deal with sosial media ethically for stakeholders in order the villageâ€™s potentials could be promoted online. During the service, the participants believed that sosial media promotion could be implemented to increase the exposure of their business and ecotourism potentials. Further coaching was needed, particularly in improving the ability of sosial media management.

Digital Marketing For Development BUMDes Convection â€œD&R Collectionâ€ Di Desa Darmawangi

Erpi Rahman — 2022-06-23

The BUMDesa (Badan Usaha Milik Desa â€“ Village-owned Enterprises) is an organisation to discover the village potentials, especially its economic potential. As in Darmawangi Village, there were many businesses that cooperated with BUMDes, one of which was the "D&R Collection", a clothing business. This business was established in 2019. During the COVID-19 pandemic,its sales fell down as customer cut their orders. The purpose of this research was to develop this fashion business as well as to increase its sales and revenues. The methods used in collecting the data were observation and interviews with the owner. The results of this study represented that people of Darmawangi Village were required to be connected with the Job Training Center (Balai Latihan Kerja - BLK) for sewing training and to utilize social media to promote its products online. It was expected that this strategy would boost sales and revenues of this clothing business as well as could develop other BUMDes partnersâ€™ businesses

IMPLEMENTATION OF BALAKA JAYA BUMDES DEVELOPMENT PROGRAM TO IMPROVE THE COMMUNITY'S ECONOMY IN SAKURJAYA VILLAGE

Muhammad Irfan Nurâ€™Arif — 2022-06-23

The Government of Sakurjaya Village had formed Badan Usaha Milik Desa (BUMDes â€“ Village-owned Enterprises) as an economic powerhouse throughout the village. However, its development was still insignificant due to limited funds from the Village Government, causing some of the planned programs had not been realized yet. The purpose of this study was to find out the extent to which the implementation of the Village-owned Enterprise (BUMDes) program in Sakurjaya Village, Ujungjaya District, Sumedang Regency. This research applied descriptive qualitative method. The data was collected through interview, observation, literature study, and documentation. The data analysis utilized inductive analysis. The results of the study indicated that the implementation of BUMDes program generally had not taken place at all, because it was constrained by funding that had not been disbursed from the Village Government. However, there was an existing tourism potential in the Jati Satim Forest area in Cikuleu Hamlet, Sakurjaya Village, which could be managed by BUMDes. The program carried out for BUMDes was to make a proposal for funding which was submitted to DISPARBUDPORA afterwards so that the Jati Satim tourism potential could be quickly realized. Besides, BUMDes should also develop an administrative format to support BUMDes administration

Optimization Of Economic Development In Small An Medium Micro Business Sector (MSME) Cibuluh Village, Ujungjaya District, Sumedang Regency

Kisthi Hanila Dewi — 2022-06-23

Product development is a strategy and process carried out by MSMEs in developing and improving old products or multiplying products into market segments that are useful with the assumption that customers want new elements about the product. Product development is a process of changes made to existing products as well as an innovation process to add value to old goods by converting them into these products. With product development, it means that MSMEs already understand the needs and wants of the market. The approach used in this study is a qualitative approach with case study methods, the source of research data is research by small business owners, using family human resources with family history, the role of government is highly expected by UMKM actors and support from the government such as directing capital in promotion to become regional characteristics. Especially in Cibuluh Village, Ujungjaya District, Sumedang

Assistance and Development of Marketing Strategy Through Digitization in MSMEs Fried Onion and Baso Seasoning in Tolengas Village

Tita Kartika — 2022-06-23

Community Service Activities are carried out for MSME actors with Fried Onion and Baso Seasoning with the aim of opening more innovative and creative business opportunities through information obtained from online media and utilizing social media as marketing digitalization to be able to develop their business. Marketing carried out by MSMEs Fried Onion and Baso Seasoning is done conventionally, not optimizing the role of digital in product marketing. MSME actors only sell locally, only within the city so that the market coverage is not so wide. To develop a marketing strategy through digitalization, it is necessary to carry out socialization and marketing training through social media, attractive product packaging, and logo creation as product identity so as to optimize the role of social media in marketing their products.

PEMBERDAYAAN EKONOMI MASYARAKAT KHUSUSNYA IBU RUMAH TANGGA MELALUI PROGRAM PEMBINAAN DAN PENDAMPINGAN KELOMPOK WANITA MANDIRI DESA CIHERANG KECAMATAN SUMEDANG SELATAN

Dewi Puspasari — 2022-06-23

The construction of the Cisumdawu Toll Road project has had a significant impact on the community in Ciherang Village. As many 34,1% of the people of productive age who work as farmers and farm laborers have lost their main livelihoods because agricultural land has been turned into land for the Cisumdawu toll road construction project. To help solve these problems, it is necessary to build a sustainable work program so that the Ciherang Village Independent Womenâ€™s Group Development and Assistance Program was chosen. This work program runs smoothly even though its implementation is still in a small scope due to social distancing so that you must always apply health protocols as an effort to prevent the spread of the Covid-19 virus

Community Empowerment Based On Creative Economy In Improving Economic Independence In Sukamanah Village, Jatinuunggal District Sumedang Regency

Sutopo — 2022-06-23

The complexity of community problems that have an impact on economic aspects is the background of this study. Community empowerment is needed in Sukamanah Village, in community empowerment itself the writer chooses community empowerment based on creative economy, the creative economy sub-sector that the author has studied is only a few, namely Music, Performing Arts, Culinary, Craft, and Fashion. The point of view of seeing empowerment that is suitable for the people of Sukamanah Village based on the creative economy, the author's view of the potential of natural resources available as raw materials that are made into something creative and the potential of the community based on the creative economy is meant to look at the potential, how to find out how community empowerment is being carried out. In Sukamanah Village by researching using the method of interviewing, observation, documentation, the creative economy actors in Sukamanah Village, namely those in Dusun I to IV, were then analyzed data by data collection, data reduction and data presentation, so that a community empowerment program was identified. based on creative economy. It is known from the results of the research that the community empowerment process in Sukamah Village can lead to an independent economy. In addition, training programs provided by government and private officials can add insight, awareness and expertise to creative economy actors. The view of community empowerment is that this activity is an effort to improve the quality of Human Resources and their dignity. Labor can be absorbed in the five sub-sectors of creative economy development, especially for housewives, who previously had less productive time, are now more productive in the creative economy sector

THE EXISTENCE OF BUMDES AS A PILLAR OF LOCAL ECONOMIC GROWTH IN VILLAGES IN SUMEDANG REGENCY

Ila Karmila — 2022-06-23

The BUMDes was born as a new approach in an effort to improve the village economy based on the needs and potential of the village. The management of BUMDes is fully implemented by the village community, namely from the village, by the village and for the village. This activity aims to provide theoretical knowledge about the importance of establishing BUMDes as an effort to improve the village economy. This activity is carried out by giving lectures and discussions to the community and village officials in villages in Sumedang District. The implementation of the counseling that has been carried out has received a fairly good response from the community and village officials, where the community gets an idea of the importance of establishing BUMDes for the village economy. The community and village officials gave a fairly good response and received benefits in the form of increased knowledge and understanding of the importance of establishing BUMDes in an effort to improve the village economy.