Sutopo Encouraging the growth of Micro, Small and Medium Enterprises by implementing E-Business in MSMEs in Cilangkap Village, Buah Dua District, Sumedang Regency

Abstract

Encouraging the growth of Micro, Small and Medium Enterprises with various efforts made by the government continues to be carried out by developing micro, small and medium enterprises in the development of E-business based Micro, Small and Medium Enterprises in Indonesia both at the national and village levels. especially regarding creative content. Because in the digital era, content is the main pillar to be able to compete in the digital realm. Micro, Small and Medium Enterprises must be encouraged to understand the character of the digital world, especially social media. In the context of social media, content is the main thing so that the products and services displayed can attract the attention of consumers. Therefore, Micro, Small and Medium Enterprises must understand creative content in digital marketing. Cilangkap Village has the potential for Micro, Small and Medium Enterprises that can encourage growth, namely teuweul honey, salted eggs, rengginang, opak, cassava sticks and Uri tofu. Cilangkap Village does not yet have a policy or program related to encouraging the growth of Micro, Small and Medium Enterprises in Cilangkap Village. Because in encouraging the growth of Micro, Small and Medium Enterprises, there needs to be cooperation between internal parties, namely business actors, and external parties, namely the government, to encourage their potential and improve the economy. This is the basis for conducting research to encourage the growth of Micro, Small and Medium Enterprises by implementing E-Business in Micro, Small and Medium Enterprises in Cilangkap Village, Buah Dua District, Sumedang Regency. The aim is to explore and examine what efforts can be made to encourage the growth of Micro, Small and Medium Enterprises by implementing E-Business in Micro, Small and Medium Enterprises in Cilangkap Village, Buah Dua District, Sumedang Regency. The benefit of this research is to provide reference material in encouraging the growth of Micro, Small and Medium Enterprises by implementing E-Business in Micro, Small and Medium Enterprises in Cilangkap Village, Buah Dua District, Sumedang Regency so that it can increase capacity, quality, quantity and marketing targets. Micro, Small and Medium Enterprises in global competition in various market aspects. This research uses descriptive qualitative research using data collection techniques through observation with the interview method.