Perberdayaan UMKM melalui seminar Digital Marketing di Desa Cisampih

Abstract

UMKM culinary that dominate in Cisampih Village such as palm sugar production, sugar palm fruit, and traditional snacks. Palm sugar is the largest commodity in Cisampih, its marketing is quite extensive, almost all Sumedang markets are supplied by sugar makers in Cisampih village. The problems in these UMKM include the lack of marketing while their production is large so that the capital issued does not rotate optimally which results in less income. For this reason, it is necessary to provide an understanding through seminars on how to market, especially with digital marketing because it will help them to market more optimally. The purpose of this digital marketing seminar is to improve the ability of UMKM in digital marketing, increase income and develop the potential of UMKM in Cisampih village. The stages of this seminar method are starting from cooperation with the village, registering prospective participants consisting of UMKM in Cisampih village, the next stage is preparation, implementation of the seminar, mentoring and evaluation of the results of the seminar. It is hoped that with this seminar, the improvement of UMKM' ability to manage business can increase, and increase the use of digital technology.