Pemanfaatan Platform Digital dan Strategi Packing Produk Sebagai Upaya Dalam Peningkatan Promosi Penjualan Pada UMKM Desa Tolengas Kecamatan Tomo Kabupaten Sumedang

Abstract

Tolengas Village is one of the villages in Tomo District, Sumedang Regency. In Tolengas village, Micro, Small and Medium Enterprises (MSMEs) have an important role in the village economy. Many MSME actors still face challenges in product competitiveness, especially in promotion and marketing. One of the main obstacles is the lack of understanding in the use of  digital technology and product packing strategies. In today’s digital era, the use of digital platforms such as  social media and marketplaces can be a solution to expand market reach. With the right marketing strategy, it can increase the marketability of products nationally. In addition, attractive and quality product packaging is an important factorcin attracting consumer interest and increasing product sales. Realizing the importance of these two aspects, we carried out a special seminar for MSME actors in Tolengas village. Through this activity, we want to provide an  understanding of the use of digital platforms and effective product packing  strategies, so that MSMEs in Tolengas village can be more innovative and competitive in facing market competition and be able to increase sales for the economic welfare of the community.