Article Bauran pemasaran

Strategi Bauran Pemasaran Dalam Meningkatkan Penjualan UMKM Pada Desa Legok Kaler, Kab.Sumedang

Abstract

This study aims to evaluate the marketing mix strategy in increasing MSME sales. The methodology used in this research is descriptive qualitative. The results showed that the marketing mix strategy through swot analysis by combining several strategies can increase sales. There are several elements of the marketing mix such as product, price, promotion and place that affect the effectiveness of the marketing mix strategy in increasing MSME sales. The conclusion from this study is that the marketing mix strategy is an important factor in increasing MSME sales and needs to be understood and implemented properly by MSME owners.