Education Marketing Management Strategy in Improving School Quality in MTs Darul Hikmah, Tangjungkerta District, Sumedang Regency

Abstract

Marketing management in an educational institution is very important.
This is the desire of education consumers to know what is in the school. In that
case, an education management strategy is needed to carry out good and correct
marketing according to existing conditions. When marketing a school, what must
be considered is the quality of the school as something that will be offered to the
market. The implementation of an education marketing management strategy will
be good if it is supported by good school quality. However, there are still schools
that have not integrated the two well. This research aims to determine the
education management strategy carried out at MTs Darul Hikmah, Tangjungkerta
District, Sumedang Regency and to determine the quality of school at MTs Darul
Hikmah. The research method used is qualitative research. The results of this
research indicate that MTs Darul Hikmah, Tangjungkerta District, Sumedang
Regency has implemented an education marketing management strategy and the
quality of the school is quite good, although improvements are still needed for the future