The Role of Managerial Control in The Middle of The Global Crisis Due To Pandemic Covid-19 in Retail Companies

Abstract

Since COVID-19 entered Indonesia in February 2020, as a result the
Indonesian government is currently taking steps to social distancing activities to
the community. Where people are asked to maintain a distance of 1-2 meters when
interacting to minimize the spread of the virus. So that schools, universities, offices,
agencies under the auspices of the government closed their operational activities
and replaced with activities at home. Indirectly, will result in a weakening of the
economy so that many retail companies suffer losses and are forced to Terminate
Employment. Lack of accurate decision making by a manager will not make retail
companies last long. This case study aims to determine the role of Managerial
Control in a Manager's decision making. The method used is descriptive and
qualitative data forms. This case study states that a manager in an effort to
continue the company takes the decision to reduce fixed costs in the form of
employee salary costs without looking at the opportunities of the COVID-19
pandemic situation by utilizing technological advances in communication and
information such as online shops to market their products.