Digital Marketing For Development BUMDes Convection “D&R Collection” Di Desa Darmawangi

Abstract

The BUMDesa (Badan Usaha Milik Desa – Village-owned Enterprises) is an organisation to discover the village potentials, especially its economic potential. As in Darmawangi Village, there were many businesses that cooperated with BUMDes, one of which was the "D&R Collection", a clothing business. This business was established in 2019. During the COVID-19 pandemic,its sales fell down as customer cut their orders. The purpose of this research was to develop this fashion business as well as to increase its sales and revenues. The methods used in collecting the data were observation and interviews with the owner. The results of this study represented that people of Darmawangi Village were required to be connected with the Job Training Center (Balai Latihan Kerja - BLK) for sewing training and to utilize social media to promote its products online. It was expected that this strategy would boost sales and revenues of this clothing business as well as could develop other BUMDes partners’ businesses