Vol. 5 No. 1 (2025): Jurnal Pengabdian FEB UNSAP

Articles

• Analysis of Traditional Bamboo Woven Product Innovation to Increase the Competitiveness of UMKM Al-Ikhlas Stall Cipanas Tanjungkerta

  Erpi Rahman, Dera Pebriyanti Pertiwi, Dian, Dindi Nur Ismi Astiani, Emmalia Gustini Sinaga, Taufikurrohman, Resa Maulana

  1-6

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• Analysis Of Purchase Decisions for Mixue Products at Plaza Asia Sumedang Based on Price, Taste, Location and Promotion Factors

  Aa Kartiwa, Panji Gumilang, Rizky Rahmat Abduloh, Seftyani Nurlis Gustian, Siti Hofipoh Maulani, Syifa Nur Aulia, Tika Nurmalasari

  7-12

  • pdf

• Analysis of Consumer Satisfaction on Iced Tea Poci Beverage Products in Sumedang

  Ila Karmila, Dea Apriliana, Mohammad Helgan Agustina, Raka Febrian, Tuti Christiyanti Alapiah, Yusuf Mulyana, Zulvazaqiah Nasrulloh7

  13-16

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• Promotion Analisys on Sales of Micro, Small, and Medium Enterprises Opak DPO in Conggeang District

  Gustina Hidayat, Ayi Srie Yuniawati, Dena Santikasari, Elis Hapriatini, Lilis Nurmayanti, Muhamad Ibrahim

  17-22

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• Analysis of the Relationship between Product Innovation and Promotion to Increase the Attractiveness of RR Sumedang Tamusu Crackers

  Yayat Ginanjar, Aditya Rochmat Zaelani, Helfi Nurul Hapipah3, Silvia Wulandari, Wulan, Selly Hendyeni

  29-35

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• Analysis Of Consumer Preferences Towards Kolontong Maca Products In Cikadu Village

  Tiana Fenny Krisdina, Aisa Nurjanah, Fitri Wulan Sari, Neneng Gustiani Lestari, Risma Aisyah Juniar, Ulfah Frida Nurulfadillah

  29-36

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• Analysis of the Potential and Challenges of Ibu Yani's Wajit Products Using the SWOT Approach and 4P Marketing Mix Strategy

  Solihin Royani, Ahmad Fajar Maulidin, Syaifina Putri Fadhillah, Aldi Erlangga, Luthfan Rizky Nur Raysd, Reni Syahrani

  37-43

• Analysis of Market Challenges and Opportunities in Determining Marketing Strategy in MSME Kerupuk Bangreng Arosyid

  Jaja, Anindya Putri Syahla, Iis Sri Wasiat, Rizki Purnama, Yurinda Nurulhaliza Fattimatuzahra Putri, Anggi Septiani Putri

  44-50

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• Analysis Of Consumer Preferences Of Opax Sampeu MSME In Situraja District

  Ahmad Andy Adinegara, Dian Amelia, Syifa Nur Rahma, Pebriani, Wulan Rahmawati

  51-56

  • pdf

• Marketing Strategy Analysis To Increase Sale Of Sumber Rezeki Putra Banana Products

  Nining Kurniasih, Cahya Fadyah, Dea Lestari, Desti Sulistiawati, Lutfi Aulia Nurfadilah

  57-62

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• Analysis Of Cikandung Springs Tourism Marketing Strategy To Increase The Number Of Tourist Visits

  Helles Amanda, Dhiniarty Zahara, Fitriana, Maulida Nur Fadhilah, Regitha Cahyani Putri

  63-68

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• Analysis of Consumer Taste for NanaSnack's Bantet Macaroni Products in Sukalaksana

  Ryan Feryana Kurniawan, Risa Ratna Gumilang, Nur Assyifa Rahayu, Nursofwah Qoriatul, Puja Khoerul Azkia, Syakila Hulyani Nurfauziah

  69-73

  • pdf