Analysis of Consumer Taste for NanaSnack's Bantet Macaroni Products in Sukalaksana

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role in the Indonesian economy, including in the snack food sector. Makaroni Bantet NanaSnack is an MSME product that has two flavor variants, namely Spicy and Original, with a characteristic crunchy and unique texture. This research aims to analyze consumer tastes for Makaroni Bantet NanaSnack products, including factors that influence consumer satisfaction, such as taste, texture, portion size, packaging and distribution channels. The research method used is qualitative with a descriptive approach, through interviews with business owners and field observations, as well as secondary data collection. The research results show that consumer tastes for flavors, especially spicy flavors, vary greatly. Even though there is a preference for spicy flavors, the bantet texture is also an important factor that differentiates this product from competitors. In addition, this research found that although product distribution is still limited in the Subang area and surrounding areas, there is great potential to expand distribution channels through digital platforms. It is hoped that the results of this research will provide insight for entrepreneurs to develop products that are more in line with market needs and tastes, as well as increasing competitiveness through distribution innovation