Analysis of Traditional Bamboo Woven Product Innovation to Increase the Competitiveness of UMKM Al-Ikhlas Stall Cipanas Tanjungkerta

Abstract

The study analyze the innovation of bamboo woven products in enhancing the competitiveness of Micro, Small, and Medium Enterprises (SMEs) at Warung Al-Ikhlas in Cipanas Village, Tanjungkerta District. UMKM plays a crucial role in the Indonesian economy, and bamboo weaving as a traditional product has significant potential for development. The research method employed is descriptive qualitative, with data collection techniques including observation, interviews, and documentation. The findings indicate that Warung Al-Ikhlas has the potential to improve the competitiveness of bamboo woven products through more modern design innovations and training for the younger generation. However, challenges faced include inconsistent product quality and limited human resources. This study recommends the development of skills among young artisans and a more organized marketing approach to achieve business sustainability