Analysis Of Consumer Preferences Of Opax Sampeu MSME In Situraja District

Abstract

Opax Sam-peu is known as a culinary-based MSME that offers Innovative products with a touch of local taste. Products they have great potential to become regional culinary icons, however Such success relies heavily on a deep understanding of consumer preferences. Consumer preferences themselves are a reflection of people's values, habits and expectations regarding products or services offered. Factors such as product quality, price, menu variations, service, location, as well as branding elements are key components that can influence consumer purchasing decisions. Situraja District has unique social and cultural characteristics, which provides its own challenges for MSMEs to understand and fulfill local market needs. Lifestyle changes, the influence of technology, as well rising expectations for product quality are some of the dynamics which increasingly influences people's consumption patte