Analysis of the Relationship between Product Innovation and Promotion to Increase the Attractiveness of RR Sumedang Tamusu Crackers

Authors

  • Yayat Ginanjar universitas sebelas april sumedang
  • Aditya Rochmat Zaelani universitas sebelas april sumedang
  • Helfi Nurul Hapipah3 universitas sebelas april sumedang
  • Silvia Wulandari universitas sebelas april sumedang
  • Wulan universitas sebelas april sumedang
  • Selly Hendyeni universitas sebelas april sumedang

Keywords:

Product innovation, promotion, tamusu crackers, relationship analysis

Abstract

Abstract is a brief summary of the entire content of a scientific paper, such as a paper, thesis or dissertation. Abstracts contain important information and the core of the research conducted, so that readers can understand the contents of the work without having to read the entire text. This research examines the complexity of the interaction betweeen product innovation, strategy, promotion, and the appeal of Kerupuk Tamusu RR Sumedang in the local snack food industry, with the aim of making a theoretical contribution to understanding the mechanism of influence between these components. This research aims to provide an up-to-date description and strategic recommendations that are measurable and applicable, using a rigorous methodology. This research uses a descriptive qualitative approach with data collection methods through observation, interviews, and documentation. Tamusu RR crackers offer unique flavors  with quality ingredients. Through flavor innovation, packaging improvement, and social media promotion, this product seeks to expand the market. Consistency of innovation and effective promotional strategies are expected to make it superior in the traditional cracker industry.

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Published

2025-04-30