Analysis Of Cikandung Springs Tourism Marketing Strategy To Increase The Number Of Tourist Visits

Abstract

This study aims to determine the marketing strategy used to increase the number of tourist visits at Cikandung Spring. this type of research is research with descriptive qualitative methods, where this analysis focuses on collecting and analysing data that is not in the form of numbers or statistics but in the form of words and pictures. Based on the results it can be concluded that the marketing strategy carried out to increase the number of visitors at Cikandung Spring is by implementing including the development of more diverse tourism products, competitive pricing, improving accessibility, and effective promotion through social media. In addition, the development of ecotourism and the organisation of cultural events can be an opportunity to attract more visitors.