Analysis of Consumer Satisfaction on Iced Tea Poci Beverage Products in Sumedang

Abstract

This study aims to find factors that influence the satisfaction of iced tea pot buyers in Sumedang and find out why buyers prefer this product over other products. Taste, price, and service quality are the components studied.  This research uses a qualitative method with a descriptive approach. Informants were selected based on direct experience, so the sample was taken randomly. In-depth interviews, documentation and observation were used to collect data. Primary and secondary data were the sources, and facts from the interviews were used to analyze the data. Taste quality, competitive prices, friendly service, and strategic location are the factors that most influence customer satisfaction, according to the results of the study. Product selection ildue to affordable price