Promotion Analisys on Sales of Micro, Small, and Medium Enterprises Opak DPO in Conggeang District

Abstract

This study aims to analyze the promotional strategies by UMKM Opak DPO in Conggeang District and their effectiveness in increasing sales. UMKM Opak DPO are micro, small, and medium enteprises engaged in the tradisional food industry that have great potential to develoved in the local market. This study uses a qualitative method involving direct enterviews with UMKM owners, as well as documentation. Data analysis uses a qualitative approach. The result of the study indicate that the promotion carried out by UMKM Opak DPO Includes a promotional strategy that is still limited, dominated by tradisional promotions (door to door).